80 actors. Two stadiums. One day.

A campaign launching Betclic’s unprecedented title sponsorship of Poland’s top three football leagues — redefining the scale and visibility of football sponsorship in the country.

Instead of polished, generic fan portrayals, the idea was to capture something real. A full spectrum of supporters: ultras and casual fans, young and old, across leagues, stadiums, and conditions. Shot in a single, intense day, the project embraces imperfection, energy, and documentary truth.

The visual language builds on a collage-driven approach — blending live-action with cut-out characters, printed textures, stills, and animation. A mix of formats that mirrors the fragmented, emotional experience of being a fan.

The result scaled across TV, cinema, outdoor, and digital — bringing an intimate, human perspective to a nationwide campaign.

Directed, shot, and animated by me.

Client: Betclic Polska
Agency: 180heartbeats + Jung v Matt
Production: F25 Production
Director: Michał Sierakowski
DOP: Michał Sierakowski
Photographers: Michał Sierakowski, Paweł Frenczak
Executive producer: Marcin Dworucha
Producer: Stefan Stefański
Production manager: Kinga Borowa
Production coordinator: Monika Gąsior
Production assistant: Ola Dąbrowska
Runner: Martyna Godzisz
1stAD: Tymek Kutz
Set Manager: Michał Dąbrowa
Casting: Natalia Wojda
Focus puller: Bartek Makowski
Camera assistant: Szymon Mrzygłód
Photography assistant: Bazyli Czerń, Mikołaj Chocieszyński – Zachód Studio
Rain Machine: Piotr Krzyczomoniuk
Costumes: Dominik Szatkowski